Strategic Marketing: theory and application for competitive advantage by Venter et al

Strategic Marketing: theory and application for competitive advantage by Venter et al

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ISBN: 9780199044931

2nd edition

Oxford University Press, 01 Jan 2016

Soft cover, 400 pages

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.