Perspectives in entrepreneurship: A research companion: Book 2: The entrepreneurial mindset by Urban et al
Pearson Education South Africa, 11 Dec 2011
Soft cover, 256 pages
The Entrepreneurial Mindset: Cognitions, Motivations and Behaviours builds on the conceptual foundations in Book 1: Frontiers in Entrepreneurship. The entrepreneurial mindset provides an understanding of the importance of cognitive adaptability, the ability to be dynamic, flexible and self-regulating in uncertain environments, as entrepreneurs typically encounter. Research into the entrepreneurial mindset is presented as a dynamic, learned response that can be enhanced through experience and training. The latest issues on cognition with relevance to entrepreneurship are explored, and the role of the individual in the entrepreneurial process is systematically explained. Multiple intelligences as designated for successful entrepreneurship are discussed, and the entrepreneurial human and social capital is extensively covered. Each book in the series provides a valuable knowledge base for educators, third year and postgraduate students, researchers, policy makers and service providers.