ISE Business Research Methods by Pamela Schindler

ISE Business Research Methods by Pamela Schindler

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ISBN: 9781260091861

McGraw-Hill Education, 16 May 2018

Soft cover, 1280 pages

The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.