Global & Southern African Perspectives: Principles of Marketing by Kotler, P et al

Global & Southern African Perspectives: Principles of Marketing by Kotler, P et al

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ISBN 9781775789499

2nd edition

Publisher: Pearson 2019

750 pages

Soft cover

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.