Strategic Marketing: Theory & Applications for Competitive Advantage
Tax included.
ISBN: 9780195987065
Oxford University Press, USA , January 11, 2010
Paperback , 560 pages
Description:
Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.