HOW TO SELL ONLINE: THE EXPERTS' GUIDE TO MAKING YOUR BUSINESS MORE SUCCESSFUL AND PROFITABLE ONLINE by Holloman, Christer
ISBN: "9781292148403
Pearson Business 07 November 2016
Paperback 320 pages
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. • Discover how to grow your online business for short, medium and long term growth • Find out how to acquire, retain and understand your customers • Use cost-effective sales, marketing and social media to build revenue and profile • Understand how to shape the customer journey and convert browsers into buyers • Ensure technology works for you by using the right platforms and software Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online. Editorial Reviews From the Back Cover YOUR ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. In this book Christer Holloman, bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best-kept secrets on how to grow your online retail business. • Discover how to grow your online business for short, medium and long term growth • Find out how to acquire customers, keep them and understand them • Use cost-effective sales, marketing and social media to build revenue and profile • Understand how to shape the customer journey and convert browsers into buyers • Ensure technology works for you by using the right platforms and software Plus - visit www.sell-online.co for free extra material such as more top tips, downloadable case studies, video interviews with those the experts features in the book, and more. How to Sell Online is your ultimate guide to online business, whatever the size of your company. About the Author Christer Holloman is an experienced digital business change consultant. He is the CEO and cofounder of Divido (http://divido.com/), a fast-growing technology start-up in the process of changing the old school financial services sector. Credited as "One of London's Most Influential Individuals Within New Media" by The Evening Standard, he is often invited to write for The Guardian, Sky News and GQ about how organisations can make the most of opportunities presented by new technologies. Christer is the author of the The Social Media MBA series (Wiley).